“TB ne raftaar roki thi. Mera safar nahin.”
ROHITASH · DRIVER
Stopped driving when illness took his strength. Today the steering is back in his hands.
A campaign to remove the stigma attached with TB · India Pilot 2026
I > TB
TB may become a part of somebody’s story. It should never become their identity.
TB is curable. Treatment exists. Recovery is possible. Yet fear, shame and silence still follow people long after the cough is gone.
SEE ME.STAND WITH ME.COUNT ME IN.
The truth we found
TB has a treatment problem. It also has a perception problem.
Information exists. Fear survives. The gap is not only what people know — it is what they do with that knowledge.
TB is curable.
“But should I go near them?”
Treatment exists.
“What will people say?”
Testing is available.
“What if my employer finds out?”
Support exists.
“Will my family accept me?”
Recovery is possible.
“Will life ever become normal again?”
The battle is against the meaning society attaches to TB.
The human truth
A patient can fight TB for months. But ends up fighting its label for years.
The disease enters the body. The stigma enters life.
WORK
EDUCATION
FAMILY
RELATIONSHIPS
SOCIETY
SELF-WORTH
The big idea
Don’t make TB the hero. Make life the hero.
One mathematical sign that means “greater than” in every language. A person is greater than a disease. People are greater than stigma.
TB is something I faced. It is not everything I am.
Real stories. Real people.
Meet the person first.
Behind every statistic, we found a life interrupted. Different lives, same discovery: TB was only one chapter.
“TB paused my college. Not my future.”
FALAK · STUDENT
Her education was interrupted after class 12. The interruption was not the conclusion.
“TB hurt my father. Distance hurt him more.”
KHUSHI · DAUGHTER & CAREGIVER
She saw fear push people away from her father — and chose to stay.
“Sometimes, treatment needs a teammate.”
NISHA · TB CHAMPION
Turned personal loss into purpose, helping others stay the course of treatment.
“Ghar pe darr fail sakta hai. Himmat bhi.”
RESHMA · FAMILY SUPPORTER
Turned her family’s experience into support for others facing the same fear.
“I am more than TB.”
DILSHAD · SURVIVOR
Refused to become a label. He lost strength and work, but never who he was.
Replace rumours with facts
TB is curable. Here’s what to know.
SYMPTOMS
A cough lasting more than two weeks, fever, night sweats, weight loss or loss of appetite. If you notice these, get tested.
HOW IT SPREADS
Through the air, when someone with untreated lung TB coughs or sneezes. Not by touch, handshakes or sharing a meal.
TESTING & TREATMENT
Testing and treatment are free at government health centres. Completing the full course of medicine is what cures TB.
NUTRITION & RECOVERY
Good food speeds recovery. Ni-kshay Mitras can adopt patients and support their nutrition through treatment.
Drug-resistant TB (DR-TB) is also treatable. Always follow your doctor’s advice and never stop medicines midway.
Nobody is fighting this alone
From “what is TB?” to “what can I do?”
Change isn’t only the patient’s job. It belongs to the whole world around them.
THE PATIENT
I am more than TB.
THE FAMILY
Stay. Support. Understand.
THE COMMUNITY
Replace rumours with facts.
HEALTHCARE
Treat and communicate with dignity.
EMPLOYERS
See capability, not history.
SOCIETY
Count people in — not out.
LISTEN.ACCOMPANY.FEED.ENCOURAGE.EMPLOY.INCLUDE.SHARE FACTS.SUPPORT TREATMENT.
Three months. One movement.
ACT 1 · LIVE NOW
SEE ME
Attention → Emotion → Truth
Meet the people. Hear their stories. Then learn the facts. Before you understand TB, understand me.
ACT 2
STAND WITH ME
Understand → Support → Action
Caregivers, families and employers step in. The > becomes visible solidarity: I stand with you.
Watch the films
Join the movement
Announce
“I am > TB”
A comment takes one second. A gesture takes two. A share takes another.
01
Take a selfie
Make the > sign with your left hand — two fingers, pointing forward.
02
Post it, tag us
Share it with #ITB and #CountMeIn, and tag three people to do the same.
03
Drop a > in the comments
On any I Am Greater Than TB post — the quickest way to say you believe it too.
04
Become a Ni-kshay Mitra
Support a person on TB treatment with nutrition and encouragement.
#I>TB#LifeIs>TB#IAmGreaterThanTB#SeeMe#StandWithMe#CountMeIn